Privacy Policy — Se-Mo Group Tech

SeMo Group PrivacyPolicy Effective: 6 May 2026 At SeMo Group, we believe a great fan platform is built on trust. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the choices you have when you use the SeMo Group apps, websites, live events, surveys, sponsor activations, and related products and services (the "Services"). It applies to all users, while certain sections give additional rights to residents of specific regions. This Privacy Policy applies to all personal information we collect, use, share, and otherwise process in connection with the Services, including personal information collected before the effective date of this Policy. From time to time we may update how we describe our practices and the legal bases on which we rely. Where a change is material and would affect how we use information collected before the effective date of this Policy, we will provide notice and any opt-out or other rights required by applicable law before applying the change to that information. We want this policy to be easy to read. If you have questions or want to exercise any of your privacy rights, please email semogrouptech@gmail.com. Who We Are SeMo Group, with its principal office in Sandton, Johannesburg, South Africa, is the controller of personal information collected through the Services. If you are based in South Africa, the responsible party for purposes of the Protection of Personal Information Act ("POPIA") is our South African operating affiliate (contact details available on request from semogrouptech@gmail.com), and our Information Officer can be reached at the same address. References to "SeMo Group," "we," "us," and "our" in this Privacy Policy include our affiliates that help operate the Services. Information We Collect We collect information about you in three ways: information you give us, information we collect automatically, and information we receive from third parties. 2.1 Information You Give Us Account information: your email address, password, username, profile photo, country or region, and any optional profile details you provide. Survey, prediction, and preference data: optional responses about your fan interests, favorite teams, sponsor preferences, and demographics. Purchase information: billing details processed by our payment providers when you buy from the Shop or pay for events. We do not store full payment card numbers on our systems. User Content and Engagement Content: photos, videos, scans, comments, predictions, sensor and location data, and other content you submit through features such as Pick'Ems, mini-games, surveys, check-ins, and sponsor activations. Communications: messages you send to our support team, social posts that tag us, and content you post in community features. 2.2 Information We Collect Automatically Activity data: the features you use, the events you check into, the content you watch or read, the predictions you make, and the rewards you earn, together with timestamps, session details, and engagement signals. Device and technical data: device type, operating system, app version, browser, language, mobile network, IP address, and unique device or advertising identifiers. Location data: approximate location derived from your IP address. With your permission on mobile, we may use more precise location to verify check-ins for Attend to Earn or to surface nearby events. You can change location permissions in your device settings at any time. Cookies and similar technologies: on our websites and within in-app web views we use cookies, SDKs, pixels, and similar technologies for authentication, analytics, personalization, and advertising. See our Cookie Policy for details. 2.3 Information from Third Parties Single sign-on: if you sign in with Google, Apple, or another supported provider, we receive a user identifier and the email address (or relayed email) associated with that account, plus any profile information you choose to share. Sport and entertainment partners: leagues, clubs, federations, broadcasters, ticketing partners, sponsors, and identity verification providers may share information with us to confirm event attendance, eligibility for offers, and similar purposes. Advertising and analytics partners: our partners may share information they have collected about you, such as advertising identifiers and inferred interests, to help us measure and improve the Services. 3. How We Use Your Information We use personal information for the following legitimate business purposes. Where European, UK, or similar laws apply, the legal basis for each use is shown in parentheses. Provide the Services (performance of contract): authenticate you, verify engagement, award rewards, fulfill purchases, run live events, and provide support. Personalize your experience (legitimate interests / consent where required): tailor recommendations, content, rewards offers, and event suggestions to your fan profile. Communicate with you (legitimate interests / consent where required): send service messages, transactional emails, and, with your consent or as otherwise permitted, marketing about new features, partners, sponsors, and events. Improve and develop the Services (legitimate interests): analyze usage, debug, run research, develop new features, and build, train, validate, and evaluate analytics, machine learning, and artificial intelligence models that power the Services and any successor or related products. Advertising and measurement (legitimate interests / consent where required): show advertising in and outside the Services and measure how it performs, including measuring the effectiveness of sponsor activations. Safety, fraud, and security (legitimate interests / legal obligation): detect and prevent abuse, fraud, cheating, account compromise, and security incidents, including through device integrity checks and behavioral analysis. Legal and compliance (legal obligation / legitimate interests): comply with applicable laws, respond to lawful requests, and protect our rights and the rights of others. Business transactions (legitimate interests): support corporate transactions such as financings, partnerships, mergers, acquisitions, and asset sales, including disclosing information to acquirers and successors. 4. How We Share Information SeMo Group is a fan platform built with partners across sport and entertainment, and sharing information with carefully selected partners is part of how we operate. We share information only as described below. 4.1 With Service Providers We share information with vendors who help us run the Services, including hosting, analytics, customer support, fraud prevention, payment processing, advertising measurement, content moderation, email and push messaging, and event operations. These vendors may only use your information to perform services for us and under written agreements that protect your privacy. 4.2 With Sport and Entertainment Partners Where you engage with content from a league, club, federation, broadcaster, or sponsor (for example, by checking in at their event, watching their content, completing a sponsored survey, or claiming a sponsor reward), we may share information about that engagement with the relevant partner so that they can recognize your participation, deliver the reward, measure the activation, and learn from fan engagement. This typically includes activity metadata, identifiers, and aggregated metrics. Where required by law, we will obtain your consent before sharing. 4.3 With Other Users Some features are social. Information such as your username, profile photo, public predictions, leaderboard positions, and content you choose to post may be visible to other users or the public. You can adjust visibility in your settings where available. 4.4 With Acquirers and Successors If we are involved in a merger, acquisition, financing, restructuring, sale of assets, or insolvency event, your information may be transferred as part of that transaction. We will require any acquirer or successor to honor commitments made in this Privacy Policy or to provide notice of any material change. 4.5 For Legal Reasons and Safety We may disclose information when we believe in good faith that disclosure is necessary to comply with law, respond to lawful requests, enforce our Terms, prevent fraud, or protect the rights, property, or safety of SeMo Group, our users, or the public. Sale of Personal Information We do not sell your personal information as the term "sale" is defined under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"), or under similar laws in other US states or other jurisdictions. Under the CCPA, "sale" is defined broadly to include selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating personal information to a third party for monetary or other valuable consideration. We do not exchange identifiable personal information for money or other valuable consideration in this way. We have not done so in the preceding 12 months and we have no actual knowledge of selling the personal information of users under 16. If our practices change in the future, we will update this Privacy Policy and provide any notice and opt-out rights required by applicable law before doing so. Some of our advertising and measurement activities may qualify as "sharing for cross-context behavioral advertising" under the CCPA. You have the right to opt out of this sharing at any time. See Section 9 ("Your Choices and Rights") and our "Do Not Sell or Share My Personal Information" page for details. We honor recognized opt-out preference signals (such as the Global Privacy Control) where required by law. De-identified and Aggregated Information We also create de-identified and aggregated information from the data we collect (for example, regional engagement trends, audience reach for a sponsor, or fan behavior patterns by sport or competition). Once data has been de-identified or aggregated so that it cannot reasonably be linked back to you, it is no longer considered personal information under this Privacy Policy or applicable law. We may use, share, license, sell, transfer, and otherwise commercialize de-identified and aggregated information for any lawful purpose, including product development, research, marketing, sponsor reporting, audience measurement, and the development and licensing of analytics products, datasets, and machine learning and artificial intelligence models. We commit to maintain de-identified information as de-identified and not to attempt to re-identify it, except as permitted by law for testing the effectiveness of de-identification. International Data Transfers SeMo Group operates globally. Your information may be stored and processed in the United States, South Africa, and other countries where we or our service providers operate. Data protection laws in those countries may differ from those in your home country. Where required, we put in place appropriate safeguards (such as Standard Contractual Clauses approved by the European Commission and the United Kingdom Information Commissioner's Office, and equivalent mechanisms under POPIA) before transferring personal information across borders. How Long We Keep Information Account data: kept while your account is active and for a limited period after closure to handle disputes, fraud, and legal obligations. Raw activity logs: typically retained for up to 12 months and then deleted or de-identified. User Content and Engagement Content: retained for as long as needed to provide the Services and exercise the rights granted to us in our Terms of Service, after which content may be retained in de-identified form. De-identified and aggregated data: may be retained indefinitely. Records required for legal, tax, or accounting purposes: kept for the periods required by law. 9. Your Choices and Rights Depending on where you live, you may have rights to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent. SeMo Group offers the following choices to all users: Access and update: review and edit your profile in your account settings. Marketing preferences: opt out of marketing emails using the unsubscribe link, or adjust in-app notification settings. Personalized advertising: control your device advertising identifier through your operating system, and limit interest-based ads through industry tools such as the Digital Advertising Alliance and the European Interactive Digital Advertising Alliance. Opt out of sharing for cross-context behavioral advertising: email semogrouptech@gmail.com. We honor Global Privacy Control signals where required. Account deletion: delete your account from settings or by emailing semogrouptech@gmail.com. Some information may be retained as described above, including User Content and Engagement Content for which we have already exercised the rights granted in our Terms of Service. We will not discriminate against you for exercising your privacy rights. Where required, we may verify your identity before responding to a request, and we will respond within the time periods required by applicable law. Region-Specific Disclosures 10.1 California, Colorado, Connecticut, Oregon, Texas, Virginia, and Other US States In addition to the rights described above, residents of these states have the right to confirm whether we process their personal information, to access and obtain a copy of that information, to correct inaccuracies, to delete it, and to opt out of targeted advertising, the sale of personal information (although we do not sell), and certain types of profiling. You also have the right to appeal a decision we make about your privacy request by emailing semogrouptech@gmail.com. Categories of personal information collected and disclosed for a business purpose in the past 12 months include identifiers, commercial information, internet or other electronic network activity, geolocation data, audio or visual information you submit, and inferences. Categories shared for cross-context behavioral advertising in the past 12 months include identifiers, internet or other electronic network activity, and inferences. We do not sell personal information as defined under the CCPA. 10.2 European Economic Area, United Kingdom, and Switzerland If you are in the EEA, the UK, or Switzerland, the legal bases for our processing are set out in Section 3. You have the right to lodge a complaint with your local supervisory authority, although we would appreciate the chance to address your concerns first. International transfers are protected by the safeguards described in Section 7. 10.3 South Africa If you are in South Africa, POPIA applies. You have the right to access, correct, and delete your personal information, to object to processing, and to lodge a complaint with the Information Regulator. We will obtain your consent where required, including for direct marketing by electronic communication to non-customers, and we put operator agreements in place with our service providers as required by POPIA. 10.4 Quebec, Canada If you are in Quebec, you have rights under the Act respecting the protection of personal information in the private sector (commonly referred to as "Law 25"), including the right to be informed of the use of automated decision-making, to access and correct your information, and to data portability for computerized information. You may contact our Privacy Officer at semogrouptech@gmail.com. Children The Services are not directed to children under 13 (or the higher minimum age in your country, where applicable). We do not knowingly collect personal information from children below that age. If we learn that we have collected such information, we will delete it. Parents who believe their child has provided us with personal information may contact semogrouptech@gmail.com. Security We use technical and organizational safeguards designed to protect personal information, including encryption in transit and at rest for sensitive fields, access controls, security monitoring, and vendor due diligence. No system is perfectly secure, but we work hard to keep your information safe and to notify you and regulators if a notifiable breach occurs. Changes to This Policy We may update this Privacy Policy from time to time. If a change is material, we will provide notice through the Services or by email before the change takes effect. The "Effective" date at the top of this policy tells you when it was last updated. Contact Us For privacy questions, requests, or complaints, please email semogrouptech@gmail.com or write to us at SeMo Group, Sandton, Johannesburg, South Africa. SeMo Group © 2026 SeMo Group. All rights reserved. 1 January 2026

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